Programmatic Ad Design

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Programmatic Ad Design *

Working with over 30+ different nonprofits and political professionals, my role was to develop high quality, clear graphics that communicated sensitive, urgent messaging to American voters.

Democratic Congressional Campaign Committee

The Democratic Congressional Campaign Committee (DCCC) is the Democratic Hill committee for the United States House of Representatives, working to elect Democrats to that body.
I created an ad set to support James Carville's campaign through DCCC.

Work created on behalf of Rising Tide Interactive.

A digitally edited political campaign ad featuring a split image of a man with glasses and a bald head, dressed in a blue shirt. The text on the ad urges viewers to donate to the DCCC with phrases like 'immediate response' and 'flip the house blue,' and includes a call to action button reading 'Donations now 2x-matched.' The ad attributes the image to a derivative of Gage Skidmore's photograph.

MY ROLE
Lead Designer

TIMELINE
Avg 2 days

TOOLS
Adobe Illustrator, Adobe Photoshop

Email message from James Carville urging support for Democrats before the end of quarter deadline, with bold red and yellow highlighted text emphasizing urgency and unity.
A man wearing glasses and a light blue shirt with a patterned tie, speaking passionately. There is a quote by James Carville on the right side that says, 'If Democrats don't get their rears in gear, we could lose everything in November.' At the bottom, there is a blue button labeled 'Donations now 2x-matched' and a note about the photo credit and disclaimer.
A political advertisement urging donations before the June 30th deadline, highlighting Democrats' commitment to match contributions from now until then, with a call to action to rush matching donations.

Voto Latino

Voto Latino is a nonprofit organization aiming to encourage young Hispanic and Latino voters to register to vote and become more political involved. I created multiple ads and email graphics for Voto Latino to promote call to action donation matches.

Work created on behalf of Rising Tide Interactive.

A woman speaking into a microphone. Overlaid is a campaign message about voter registration efforts and a donation appeal to help fund efforts, mentioning Voto Latino investing $44 million to help elect Kamala Harris.

MY ROLE
Lead Designer

TIMELINE
Avg 2 days

TOOLS
Adobe Illustrator, Adobe Photoshop

A digital poster advocating for Latino voter registration with three diverse young people (a woman with long dark hair, a young man with short curly hair and headphones, and a woman with braces and dark hair) surrounded by colorful flowers and green leaves, and a blue background.
Chart titled "Swing States" showing electoral changes for Michigan, North Carolina, Pennsylvania, Nevada, Wisconsin, Georgia, and Arizona from 2016, 2020, and current. Each state has color-coded arrows indicating swing or change in electoral votes, with numbers and symbols denoting the magnitude of change.
A graphic featuring Kamala Harris and Tim Walz with election-themed icons and a message about their candidacy, promoting voter registration efforts.

Southern Poverty
Law Center

The Southern Poverty Law Center (SPLC) is an American nonprofit legal advocacy organization specializing in civil rights and public interest litigation. I created multiple ads to promote the spread of progressive information

Work created on behalf of Rising Tide Interactive.

Graphic with the SPLC logo, black and white photos of civil rights figures, text stating SPLC's commitment to fighting racism, and a green 'Donate today' button.

MY ROLE
Lead Designer

TIMELINE
Avg 2 days

TOOLS
Adobe Illustrator, Adobe Photoshop

A digital note card displaying principles of the SPLC, including commitments to empowering Black communities, civil rights history, and creating respectful communities, with a call to donate support.
An image with a dark blue background featuring orange handcuffs and white text. The text reads, "The SPLC wants to build a future where white supremacy, poverty & mass incarceration are relics of the past." It also has a button that says, "Join the SPLC." The SPLC logo is at the top.
A website or digital graphic promoting the prevention of radicalization, with a call to action to join the SPLC, featuring a gold background, white bold text, and a blue button.
A circular graphic with a gold background, text stating 'Counter White Supremacy' and a blue button underneath that reads 'Join the SPLC'.
A graphic with a gold background and white text that says "Stop the spread of disinformation and propaganda" and a blue button that says "Join the SPLC."

World Central
Kitchen

World Central Kitchen (WCK) is a not-for-profit, non-governmental organization that provides food relief around the world. I created multiple ad campaigns promoting donations for disaster relief.

Work created on behalf of Rising Tide Interactive.

A group of people, including children and adults, serving food from a large pot outside. Some are using ladles to dish out food, with a boy in a camouflage jacket holding a metal bowl. The scene promotes donations to help Palestinian families through World Central Kitchen.

MY ROLE
Lead Designer

TIMELINE
Avg 2 days

TOOLS
Adobe Illustrator, Adobe Photoshop

Text overlay on a gradient background with a message about flooding in Bangladesh and a call to donate to help feed affected communities.
Notification from World Central Kitchen about activation in Bangladesh due to widespread flooding, with a call to donate to help feed displaced families.

Next Featured Work:

Video Graphics

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